Hi I’m a brand strategist at Wieden & Kennedy NY and my job is to help brands matter more in the world.

I do this by trying to find a role the brand can play in culture and understanding the people the brand wants to reach.

I work on ad campaigns, product launches, brand positioning, qualitative research, brand architecture, 4 C’s, consumer insights and creative briefs.

My impact often lies in the story, direction and narrative the brand wants to tell to the world.

Writing plays a role for me as a strategist and as someone who writes fiction. I have an MFA from Columbia’s Writing Program.

Select clients include: Verizon, Hilton, IBM, Foot Locker, McDonald’s

Select agencies include: W+K, Ogilvy, AKQA, TBWA, &Walsh, Mass Appeal

Feel free to get in touch at nicholassmatt@gmail.com or holla at 646-201-8009.